Meet Christian Grossetti, the owner and beating heart behind Real Detail. He began his mobile car detailing business in Pennsylvania when he was just 17. In 2021, he moved to Raleigh, NC, with his wife where they are now re-establishing Real Detail and building their family.

When it came time to create a brand film, it only felt fitting to give a little pizazz to the intro. What you get is a friendly logo reveal that draws the viewer's eye without demanding too much attention. The slanted rectangle in the logo serves as the perfect element to use for revealing and hiding the letters. And to create contrast with the smooth slow-motion footage, the animation plays back at 12 frames per second, giving it a slightly choppy, fast-paced energy that reflects the automotive industry well.

Thanks to Jevin Ramsey of The Provision Dept. for the clean logo design.